In this session, we focused on cultures that arise more locally, such as within teams or groups. We explored social networks, and how ideas, behaviors, and emotions spread (via “contagion”) through networks. We looked at the role of culture in creating both positive and negative contagions across a network. We specifically engaged in conversations regarding the following questions - How do you propagate or spread a desired culture from small enclaves into the entire organization (or beyond)? How do organizations amplify or downplay cultural elements depending on the current demands while creating a consistent sense of purpose and meaning? How do leaders work to support the most adaptive and efficient cultures?

Damon Centola (University of Pennsylvania)

Dr. Michele Gelfand is Professor of Psychology and affiliate of the Robert H. Smith School of Business. She shared her research on how culture evolves, how culture influences conflict, negotiation, justice, and revenge; workplace diversity and discrimination.  She also shared pre-publication content about the impact of cultural norms on everyday practices within organizations.

Michele Gelfand (University of Maryland, College Park)

Damon Centola is an Associate Professor in the Annenberg School for Communication at the University of Pennsylvania, where he is Director of the Network Dynamics Group.  Damon shared his research on how behaviors spread through social networks. Understanding this research is key prior to engaging in any cultural transformation.